GrOUND
✧ logo/wordmark design
✧ layout design
A deep dissection of music that examines and exemplifies how artistry can mold individuals and forge communities.
All templated mockups on this page designed by yeven_popov / Freepik. For image and copy credits and sources, click here.
Wordmark Design
This zine features musical artists of all kinds, so the word mark must be adaptable and relevant. Typefaces were explored and kerned in search of finding the right one to fit the personality of the publication. Once settling on a typeface, the letterforms were manipulated in ways that could convey the theme of the zine.
Type & Image
Once the word mark was completed, I began to brainstorm how type and image could be used together in a spread or on a cover in a way that honors the content, artist, consumer, and brand.
Style Guide Creation
Developing an in-depth style guide for all versions of this publication to follow was key to creating consistency for the brand since each volume will have a new series of images and a unique accent color that is most associated with the featured artist.
Final Design
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